Privacy Policy
Short, plain and current. Last updated August 18, 2026.
Who we are
This website is operated for Chessters of Vermont, a brand of Crave Better Foods ("we", "us"). Questions about this policy can go to hello@chessters.com.
What we collect
We collect information you give us directly, such as your email address and message when you contact us about stocking Chessters or anything else. We also collect limited technical information automatically when you browse, described below.
Cookies and analytics
This site uses cookies and similar technologies. If you accept the cookie notice, we use Google Analytics 4 to understand how the site is used: pages visited, approximate location at the city level, device and browser type, and how you arrived here. IP addresses are anonymized. If you decline, analytics does not load and no analytics cookies are set. Your choice is stored in your browser so we do not ask on every visit. You can clear it by clearing your browser storage for this site.
We also use small amounts of browser storage for functional preferences, such as your dark mode setting. These are not used for tracking.
Links that leave this site
Links to retailers, maps and social platforms take you to sites we do not control, and their privacy policies apply there. Outbound links from this site may carry tags (UTM parameters) that tell the destination the visit came from chessters.com. These tags identify the site, not you.
Use of AI
Portions of this website — including layout, code and some copy — were produced with the assistance of AI tools, working from brand materials created by people. AI tools were used to build the site; they are not used to profile visitors, and no visitor data is sent to AI systems.
Sharing
We do not sell your personal information. We share information only with service providers who help us run the site (such as hosting and analytics providers), or when the law requires it.
Your choices
You can decline analytics cookies via the banner, browse with cookies disabled, and email us to ask what information we hold about you or to have it deleted. Depending on where you live, you may have additional rights under laws such as the CCPA or GDPR, and we honor those requests at the same address: hello@chessters.com.
Children
This site is a general-audience brand site and does not knowingly collect personal information from children under 13.
Changes
If this policy changes, the date at the top changes with it. Meaningful changes get a plain-language note here, not just a new timestamp.